Blue Apron: Emails & OOH
Blue Apron makes cooking fun and easy by delivering delicious recipes and the ingredients to make them right to your door.
During my time at Blue Apron, I designed a myriad of emails as well as an out-of-home campaign.
Role
Graphic Designer
Team
Creative Director—Kathryn Bain
Art Direction—Stephanie Olsen, Hazel Castillo
Photography—Rick Holbrook, Mike Krautter
Out of Home Campaign Takeover at Fulton Street
Blue Apron launched an out-of-home campaign at the Fulton Street subway station as well as Penn Station, bus shelters, and billboards, featuring some of its most popular recipes in stop motion animation. The recipes change depending on the season, time of day, and weekday, inspiring busy commuters with easy to make, delicious recipes that Blue Apron can deliver to their door.
